Please include a brief description of the video idea(s) you currently have in mind.
Knowing who your video will be for is essential in creating something that really engages. Who's your ideal customer? What are their common interests and goals? How old are they? The more detailed you can be, the better. This information will affect exactly how your message is delivered. Please bear in mind that targeting more than one audience can often dilute the effectiveness of your video.
It's not essential to fill this in (we can help guide you with the best options), but if you have a particular production style in mind already, please let us know (e.g. Green Screen, Professional Voiceover, Motion Graphics, Presenter, etc...).
What are you hoping to achieve (e.g. increased sales conversions, education, sign-ups to your email list, etc...)?
If you have a video style in mind already, it would be really helpful if you could provide links to these (if online - whether from our own examples or found elsewhere). Also, we'd love to see any existing videos that your company has, along with any thoughts about what you like/don't like about these, and what we could improve on. This will help to ensure that we are on the right track from the very beginning.
It's incredibly important in order to decide the most effective solution and creative approach. Like all marketing, video is an investment, so it's important to think about what you would be willing to invest to produce a more effective end product.
When do you hope to get started on the project? Is there a particular deadline to meet? Is there anything else that should be considered (e.g. currently rebranding, building a new website, etc...)? If producing more than one video, which content needs to be prioritised?
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