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Why use video for business?

Video is proven to increase sales

Why use video for business?

Well, it simply works! Here at Business Video Experts, we LOVE video & we’re not the only ones. Video content is breaking records year on year.  Video is proven to increase sales and engagement, so it’s something you can no longer ignore.
* Homepage videos are shown to increase conversion rates by 20% or more. (ReelSEO)

Video is growing fast

  • Video will represent 82% of Global internet traffic by 2020. – Cisco
  • Video views grew 42% Year-Over-Year from 2014-2015 – Invodo

Shoppers love video

  • 4x as many shoppers would rather watch a video about a product than read about it. – Animoto
  • 9 in 10 shoppers would agree that online shopping is more efficient and effective with visual content. – Invodo
  • 92.6% of shoppers say visuals are the most influential factor affecting purchase decisions. – Vouchercloud
  • 3 out of 4 shoppers will interact with visual content on product pages – Invodo
  • Videos rated at least 4 out of 5 had more than twice the average buy rate of videos rated 3 stars or less – Invodo

Video in digital marketing

  • 52% of marketing professionals worldwide name video as the type of content with the best ROI – Syndacast
  • B2B buyers name video among the top 3 most useful types of content for making work purchases. eMarketer
  • 50% of advertisers are shifting budgets from TV to digital video – AOL
  • Replacing an image with video on a landing page increases conversions by 12.62% – Visual Website Optimiser
  • Marketers using video receive 41% more web traffic than non-users. – Vidyard
  • 73% of B2B marketing professionals say that video has positively impacted marketing results. – ReelSEO

Video on Social Media

  • Social video generates 1200% more shares than text and images combined. – Brightcove
  • 61% of consumers are more likely to watch company-produced videos that friends have shared – Reach Engine
  • 1 in 4 shoppers have said they have used YouTube to search for a video related to a product they are considering in-store – Google
  • 82% of Twitter users watch video content on Twitter – Twitter
  • Facebook Video views grew by 75% internationally from 2014 – 2015 – Adage
  • 100 million hours of facebook videos are watched each day. – Recode
  • Adding video to a company update on Linkedin increases the chances of it being shared by 75% – Smashing Pixels

Video & Mobile

  • 55% of consumers watch at least one video per week on a mobile device. – Animoto
  • Quarter 4 in 2015 was the first time ever that mobile video views exceeded desktop video views. – Invodo
  • Mobile video traffic accounted for 55% of total mobile data traffic in 2015 – Cisco
  • Video may be growing fast but Mobile video is growing faster ….6X faster! – Invodo

Millennials and video

  • 80% of Millennials consider video content when researching a purchase decision. – Animoto
  • 7 out of 10 Millennials are likely to watch a company video when shopping online – Animoto

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They managed to capture the essence of each site and did a fantastic job. From someone viewing the video via Facebook to booking with us in 44mins – it’s a new record! If you need a video doing for your business, these guys are great.

Sian NisbettDizzy Ducks Nursery
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Very professional outfit!

They communicated really effectively throughout my project of 17 separate videos. The finished product is simply great, and I will be using them again for sure. Nice guys to work with!

Simon HughesConran Estates

Ready to use video in your business?

As you can see video is quite the marketing asset. If you would like to find out how we can help you get the video you need then simply fill in the form below and we will contact you. Or, you can call us anytime on 0115 775 0102.


Struggling for inspiration or
how to promote your company with video?

Struggling to know what to do with your new video? Lacking that bit of inspiration on how you can be different? We’ve got a ton of free resources available for you.